Let’s continue our journey into the deadly mistakes (often encouraged by sloppy softwares and sellers) that could get you banned from Amazon Associates program once for all. If you did not read it, you can access Part I here.
#6 Product bundling
This one is easy: if a product is not for sale on Amazon you can’t sell it. Some try to bundle Amazon items into what looks like 1 single product.
You can’t do that, as it misleads the customer into thinking he is purchasing one product (when he could only want or wish 1 item and not the bundle). What this does is that it in fact adds all those products to an Amazon cart. It’s misleading and prohibited. The product as a bundle does not exist on Amazon, you can promote it.
#7 Content rewriting, or worse spinning
In fact Spinning is not worse. It’s as bad as rewriting a product description. This is strictly Amazon advertising agreement and it will get you banned.
Here is again a screenshot from an unscrupulous software seller that will get you in trouble:
#8 Currency Conversion
Even the Currency conversion is borderline as it somehow alters the pricing, and if you’ve read PArt I, you know that you just can’t play with prices. You promote product from a given marketplace, and it must be 100% accurate. If this Amazon marketplace sells in EUR, then you can’t alter the currency and pricing as it won’t reflect the Amazon price properly.
#9 Simulating a Cart Experience on your website
This one is tricky. But it’s a high risk tactic. Amazon does not want you to mimic their shopping experience, not to lead people into thinking they’re not buying from Amazon. Having a cart experience on your store is not a good practice, as it tends to make people think they buy from a regular shop, and then are redirected to a Checkout page on Amazon to complete their purchase.
It’s dodgy as you’re not providing the experience Amazon wants to provide. And you’re also misleading your customers as Amazon offers plenty of pricing options (used, new, different sellers…) and this you interfere with Amazon process, and you’re not providing the best service to your customers.
On top of that, with such an onsite cart, your visitor will often abandon it, won’t be redirected to Amazon and won’t get cookied (check our article on how Amazon cookies work for more info).
#10 Providing Incentives
Don’t offer any kind of Incentives to get people to buy from you. Incentives include any form or discount, rebates, cash back, gift card in exchange for a sale.
This is against Amazon terms of service. Don’t do it. Some websites (like ebates) have special agreement with Amazon which allow them to offer such incentives. So unless you own ebates and have a special direct agreement with Amazon, avoid this at all cost.
To be continued…